Help, I'm self referring and that ruins my marketing campaigns

I had created several nice AdWords campaigns for Valohai. I had created dashboards to Data Studio to see how the campaigns work. But conversion section in my campaign tables showed 0. 0 0 Fuck. I went to Analytics Model Comparison…
How to track marketing campaigns

How to track campaigns in Analytics

Ok, ok, first you need to know what are UTM parameters. UTM parameters are just tags that you can add to your campaign link to track those campaigns in Google Analytics. Most probably you have seen links like this: www.joannapurosto.com?utm_source=AdWords&utm_medium=cpc&utm_campaign=give-me-money www.joannapurosto.com?utm_source=Facebook&utm_medium=canvas&utm_campaign=give-me-money Let's…

Get information from form with custom JavaScript variables

1. Go to Tag Manager > Variables > Create new 2. Add this JavaScript function() { var field = {{Form Element}}.querySelector('[name="X"]'); return field ? field.value : undefined; } 3. Use this custom variable when you are setting…

DOM Ready trigger type in GTM | WTF is this?

When I started using GTM, I was wondering when to use DOM Ready as a trigger type. I'm currently studying a web course called Developing Modern Web Platforms offered by Metropolia University of Applied Sciences. During the course we…
,

Track contact requests with Google Tag Manager

Problem We have several marketing campaigns and naturally we wanted to track how different campaigns work. There are mainly two goals in our marketing activities: To get contact requests. To get new users to our SaaS tool. We have a…