Ok, ok, first you need to know what are UTM parameters. UTM parameters are just tags that you can add to your campaign link to track those campaigns in Google Analytics. Most probably you have seen links like this: www.joannapurosto.com?utm_source=AdWords&utm_medium=cpc&utm_campaign=give-me-money www.joannapurosto.com?utm_source=Facebook&utm_medium=canvas&utm_campaign=give-me-money Let's assume that I have a campaign named "Give