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Help, I’m self referring and that ruins my marketing campaigns

February 1, 2018
Tag Manager

I had created several nice AdWords campaigns for Valohai. I had created dashboards to Data Studio to see how the campaigns work. But conversion section in my campaign tables showed 0. 0 0 Fuck. I went to Analytics Model Comparison Tool (Conversions > Attribution > Model comparison tool) where it

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Get information from form with custom JavaScript variables

October 19, 2017
Tag Manager

1. Go to Tag Manager > Variables > Create new 2. Add this JavaScript function() { var field = {{Form Element}}.querySelector('[name="X"]'); return field ? field.value : undefined; } 3. Use this custom variable when you are setting GA parameter for a tag.   Remember, that it is prohibited to store personal data to

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DOM Ready trigger type in GTM | WTF is this?

October 18, 2017
Tag Manager

When I started using GTM, I was wondering when to use DOM Ready as a trigger type. I'm currently studying a web course called Developing Modern Web Platforms offered by Metropolia University of Applied Sciences. During the course, we learn the basics of HTML, CSS, and JavaScript and

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Track contact requests with Google Tag Manager

October 18, 2017
Google, Tag Manager

Problem We have several marketing campaigns and naturally we wanted to track how different campaigns work. There are mainly two goals in our marketing activities: To get contact requests. To get new users to our SaaS tool. We have a free trial so basically newcomers can

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Author: Joanna Purosto